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VR Trend

2024-01-03查看:0

Combine VR Panorama And Marketing Innovatively


Favorable trend:

Trend 1: The attributes of VR panorama commercialization

The business model of attracting customers through high-quality VR panoramic projection images has gradually weakened.

The single display of VR panorama is no longer a trending purpose, but more of a commercial purpose that makes it inevitable.

As the market environment becomes more complex, the application requirements for VR panoramas have become extensive and complicated one by one, and are no longer just satisfied with simple spatial presentation effects.

Merchants use VR panoramic technology to build a realistic three-dimensional space, presenting an unprecedented sense of space, in order to achieve face-to-face online communication with consumers, and the practical needs are greater than the display needs.


Trend 2:VR video becomes the new darling of short video

With the development of the Internet era and the advent of the era of short video for all people, VR video has become an important branch.

Short video platforms, led by Kuaishou and Douyin, have become the largest depression in traffic today.

And if you want to stand out from the content creators of many video creators, the use of VR has been touted.



Unfavorable trend:

Trend 1:Market enthusiasm

At present, the entire VR market is currently tepid, and many people don’t know the term VR very well. Except for some netizens who are close to the Internet, they don’t really understand VR, and panoramic VR is even more unfamiliar. The noun. Don’t be naive to think that users can accept this thing all at once. Even if large-scale promotion is used, it will take at least a year for the VR market to become popular, not to mention that this thing has not been promoted vigorously.


Trend 2:Internet problem

A real 4K file is very large if it is not compressed, and now all online videos are compressed by algorithms, otherwise such a large file cannot be uploaded/downloaded at will on the Internet. To be honest, you can't be faulty, why? Server broadband traffic costs are not low. If the market becomes popular, all panoramic websites are estimated to charge (currently large branches charge fees). Panorama VR itself is a video website, not an ordinary video website. The network traffic is amazing, unless users The amount is not up, otherwise ordinary suppliers will be able to persuade customers because of expensive internet fees. Therefore, the outbreak of true panoramic VR is expected to wait for the comprehensive development of 5G. Countries around the world are promoting 5G networks in an all-round way. If 5G networks can be developed according to theoretical values, it will be an excellent help for the development of the world's networks.


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